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Branch closure impact assessment

Find out more about the closure of our St Sampson branch

St Sampson branch closure in 2025

We continually review our Branch Network to ensure our branches are in the right locations which reflect the long-term changes in the way customers choose to bank with us. Retaining a sustainable Branch Network is extremely important to us and we need to ensure it's fit for the future. Therefore, after careful evaluation, we've made the difficult decision to close this branch on Wednesday 24 September 2025.

We're here to support you and there'll be plenty of other ways you can continue to do your banking with us. The following summarises some of the information used in reaching our decision as well as how you will be able to continue to access your usual banking services.

What this means for you

Following the closure, accounts held at these branches will be administered from our High Street Branch. Key account details such as your sort code and account number will not change.

Why we decided to close this branch

Over recent years, the number of customers using our branch network has reduced, with the number of customers utilising online, mobile and telephone banking increasing. Across our branch network 97% of payments are now made online and 75% of cash withdrawals are being made at an ATM. As part of the analysis used to inform our decision to close these branches, HSBC considered:

  • The usage of our branches and how this is changing, including looking at trends in previous years
  • The number and type of transactions being undertaken by personal and business users
  • The number of personal and small business branch users affected
  • The number of vulnerable and other branch users who are more dependent on their branch
  • The services available in our branches
  • The distance to, and accessibility of, alternative banking services
  • The availability of alternative ways to bank for customers who live locally or travel to use these branches are considered suitable.

What we're doing to support you

Vulnerable and branch reliant customers

We'll identify, and address, the needs of our vulnerable customers. We'll provide additional support through to closure as follows:

  • An individual call to each customer to identify personalised solutions to ensure they can continue to access their usual banking services
  • Ongoing support with utilising digital services such as digital education sessions including digital education, fraud and banking beyond the branch
  • The local team will contact relevant charities to advise them of the closure and work on ways to further support customers in the community
  • We'll continue to expand the number of journeys available to support customers in both digital and specialist telephony channels
  • Where appropriate, community pop up events will be held following the branch closure. These events will provide support by providing education on alternative ways of banking such as digital banking and fraud, as well as information on services available how to access the nearest HSBC branch

Community pop ups

We'll hold community pop up events to further support our customers. These are a great way to learn about how to make the most of banking with us.

These events provide the opportunity for:

  • Face-to-face conversations with some of our branch experts
  • Guidance and support on different ways to do your banking

Services available:

  • Information about our products and services
  • Online and mobile registration and resets
  • Education on digital banking
  • Education on how to reduce the risk of fraud
  • Education on access to banking services
  • Help with account servicing via digital banking

Other ways to bank

Did you know, you can do almost all of your everyday banking tasks without visiting a branch. Mobile, online or telephone banking are simple and secure and could be a more convenient way for you to bank with us.

Additional information

Accessibility

 

If you need any of this information in a different format, please let us know. This includes large print, braille, or audio. You can speak to us by using the live chat on our website, visiting one of our branches, or giving us a call.

 

There are also lots of other options available to help you communicate with us. Some of these are provided by third parties who are responsible for the service. These include a Text Relay Service and a British Sign Language (BSL) Video Relay Service. To find out more please get in touch. You can also visit ciiom.hsbc.com/accessibility or ciiom.hsbc.com/help/#contact-us.

 

HSBC Bank plc, registered in England and Wales number 14259. Registered office 8 Canada Square, London, E14 5HQ. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. HSBC Bank plc Jersey Branch is regulated by the Jersey Financial Services Commission for Banking, General Insurance Mediation, Investment and Fund Services Business. HSBC Bank plc Guernsey branch is licensed by the Guernsey Financial Services Commission for Banking, Insurance Intermediary and Investment Business. In the Isle of Man HSBC Bank plc is licensed by the Isle of Man Financial Services Authority.

    Accessibility

    Please refer to Branch Finder for details of the accessibility features of our branches. Specific features will vary depending on the individual branch layout. Branches will be either fully accessible, partially accessible or non-accessible. To check please visit ciiom.hsbc.com/branch-list/

    Active Users

    Defined as any customer of the branch or alternative banking channels on a minimum of three separate occasions in the last 6 months.

    Bus Journeys

    Please note that the times quoted may include some walking. For more information on exact transport details you can visit either google.co.uk/maps/ or traveline.info/.

    Counter Transactions

    Customers undertaking cheque deposits, cash withdrawals and deposits.

    Customer

    A customer is anyone who holds HSBC Bank plc Jersey Branch products and uses the branch, online, mobile or telephone banking.

    Digital

    Refers to the availability of services via Internet and mobile devices. Registered customers may be active users of both mobile and internet channels.

    External Links

    Some links within the report allow you to access non-HSBC websites. HSBC Bank plc Jersey Branch has no control over the linked websites and is not liable for the use of them.

    Information Accuracy

    All information within this report was correct at the time of publication.

    Nearest Alternative Branch

    Based on road distances between the closing branch and the next closest branch. Source Google maps based on post codes.

    Road Distances

    Distances are based on postcode, using Google maps, from the closing branch to the nearest alternative branch. Monday to Friday between the hours of 09:00 to 17:00.

    Telephone, Online or Mobile Banking

    Percentage of customers utilising these channels to meet their daily banking needs including, but not limited to, transfers, payments, speaking with an advisor, checking balances and statements.

    We're here to help you. Find the answers and while you're at it, tell us how we could do better.